Visualising clearer journeys for healthcare

Rheumatoid arthritis is a painful disease affecting over 690,000 people in the UK. Early diagnosis and treatment can control symptoms and prevent disability, which is why Pfizer approached us to help understand rheumatoid arthritis patient journeys better.

The Pfizer team already understood the gaps in patient care, and wanted us to help map the controls and guidelines that currently exist for rheumatoid arthritis patients, indicating how all the different healthcare stakeholders and organisations influence the patient.

After several workshop meetings to explore various aspects of the rheumatoid arthritis patient journey, we developed, designed and drew the motivational map. Versions were created for the Pfizer internal team, as well as for Pfizer’s customer groups.

To support roll out of the project, we developed separate versions for Scotland, Wales and Northern Ireland with a fact sheet highlighting key information for people to consider.

  • Date: 01/02/2013
  • Client: Pfizer

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