NHS England’s first annual review needed to show the NHS’s achievements from the last year clearly and concisely. It had to be accessible to whoever wanted to read it – whether that was employees of the NHS, or patients in the community.
We used the key information and statistics from their annual report and highlighted them with infographics and colour. It meant even casual readers flicking through the review would see NHS England’s achievements, objectives and commitments.
The result is an informative booklet that reflects NHS England’s brand and values, while presenting a lot of information in a digestible way.