Appealing to job hunters

Although Doncaster and Bassetlaw Hospitals perform well and offer excellent opportunities to their staff, they were losing candidates for high-end roles to cities like London, Leeds and Manchester. We helped them stand out as the place for progression and development, and to become the first choice for the best applicants by creating a distinct brand for their recruitment material.

From ads in publications like HSJ to stands at employment events, we used bold colours and a strong call to action: Develop, Belong, Here to communicate the hospitals as professional and positive places to work. Now, they stand apart from other NHS organisations as an exciting career option for job hunters internationally, and the brand’s been shortlisted for an HPMA Award 2014.

  • Date: 12/07/13
  • Client: Doncaster & Bassetlaw Hospitals

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