A voice for Datagraphic

Our rebrand and web project for secure communication specialists Datagraphic transformed the way the business talks to its customers. The company’s an industry leader, responsible for delivering cheques, statements and bills for big banks, insurers and corporate clients. But they still talked about themselves as a printer. We realised that, in a digital world, the core of their business isn’t printing, it’s security.

Using branding, website design, photography and video, we created a new tone of voice that puts the promise of security at the heart of their identity. Dependable and reliable, the new material positions Datagraphic not just as brilliant technicians, but as the authority in their field.


  • Date: 09/01/13
  • Client: Datagraphic

Related Projects

  • Talent Management branding

    Branding / Client: NHS Leadership Academy

    Leadership Academy is an organisation that develops NHS staff to improve the health and experiences of their patients. Talent Management is one branch of what…

  • Rebranding the home of the Aegon Classic

    Branding Digital / Client: Edgbaston Priory Club

    When we refreshed the brand for the prestigious Edgbaston Priory Club, we needed to emphasise their heritage, while modernising their identity. The club’s a place…

  • Raising awareness in new environments

    Campaign Digital / Client: Smokefree Ealing

    We encouraged families (using a little pester power) to make their homes and cars smoke free as part of a second-hand smoke awareness campaign for…

  • Explaining changes in the NHS

    Branding Research Video / Client: NHS Leeds South and East CCG

    Because we’ve worked with more than 150 NHS teams on powerful public health campaigns over the past ten years, we’ve got to know the health…

  • Changing behaviour in Devon’s A&Es

    Campaign Research / Client: NHS Devon, Plymouth and Torbay

    Research we held in Devon informed a regional campaign to help people make better service decisions as part of the national NHS Choose Well initiative….

  • Appealing to job hunters

    Branding Research Strategy / Client: Doncaster & Bassetlaw Hospitals

    Although Doncaster and Bassetlaw Hospitals perform well and offer excellent opportunities to their staff, they were losing candidates for high-end roles to cities like London,…